Welcome to the
“Email Expiration Date”
initiative

This project is based on the idea of reducing the carbon footprint of the email marketing industry. While the simplest and most effective methods are to reduce the volume of emails sent and to lighten their weight, it is interesting to note that billions of commercial emails are stored indefinitely in data centers around the world. This project aims to reduce the increase in the volume of these messages stored for nothing.

This website is under development, please do not blame us too much if you encounter problems. By the way, don’t hesitate to contact us if you want to give us some help

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The concept

Provide senders of commercial emails with the means to specify an expiration date for their messages. This will make it easier for webmails and ISPs to design tools to (semi)automatically delete these emails.

Email expiration dates, results of the first exchanges

At the end of March, I published a proposal to reduce the environmental impact of the almost indefinite storage of most emails. The proposal: to add an expiration date to some types of emails (mainly commercial), so that they can be deleted almost automatically. This...

How to help the project?

Join the Technical Working Group

Coming soon

Suggest to your contacts to support the initiative

The main difficulty with an initiative like this is adoption. The 3 actors in the chain must all move forward together. That’s why it’s crucial to gather support, to prove to everyone that it’s worth the time and effort.

Help us to fill this page with logos of the big players in the email industry. Spread the word to your contacts.

Join the Communication Working Group

Coming soon

Brands and advertisers

Webmails and ISPs

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ESPs

Other supporters